Meet Ali Hackett

Ali Hackett is a bold, forward-thinking global executive with an extensive and distinguished track record of leading top-tier financial companies through large scale strategic transformations. Over her 40+ years career, Ali has developed a deep understanding of financial, capital, and regulatory markets. She has built a reputation for innovation at a time of rapid technological change in the financial services industry, creating disruptive business models and working through large market downturns and inflections. Ali has a vast network within the global financial services industry, enabling her to draw connections and facilitate conversations with the right people.

Ali is known for her strategic vision and knowledge of market transitions. She has experience in highly regulated financial environments where competition and challenges predominate. She is passionate about helping companies take great products to market and achieve beyond what they thought was possible.

About GTM Fintech Consulting

  • The “Early Mover Advantage” allows companies to capitalize on a world of possibilities. They are the first to position themselves with a new product that solves certain problems in a defined customer segment. But a sole focus on large clients can have its downsides. Larger companies take longer on the uptake, may have legacy challenges, or require a culture shift before they adopt new ideas and products, leaving space for the competition to swoop in and take away the edge. The key is to target large companies in tandem with managing a campaign of smaller faster moving customers.

  • A well-mapped go-to-market strategy for larger clients runs in parallel to a clearly defined strategy for those that may be smaller but quick to make decisions and buy products. We work with you to create a strategy for everything from early-stage planning to talent acquisition and landing new business, to sales and marketing, tailoring our approach to fit your unique business model and customer segment.

  • For New Brands: Making a splash in competitive or saturated markets is a challenge for even the best of brands. Identifying the problem and customer segment is the tip of the iceberg. We will work closely with you to understand your customers, their pain points, and solutions that are the right fit. We can then help you package this into a compelling, brand identity and touchpoints that build buzz, trust, and loyalty over time.

    For New Products: New product launches come with a suite of challenges. From features prioritization, to disjointed workflows, to legacy systems to hiring delays — any number of potential pitfalls can stall the launch of a new product, delaying time-to-market.

    We help companies gather actionable intel on customers and market viability, create seamless workflows and help teams identify issues early on. For established brands looking to launch a new product into a tested market, we build sales campaigns that get your product to market faster, saving you valuable time and resources in the process.

Contact Ali for expert guidance on your next big idea!

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Testimonials

Testimonials

“Ali was critical to the launch of several of my companies when I started as an entrepreneur. She facilitated important meetings and helped with client insights to the problems we were looking to solve. If you are lucky enough to work with Ali, you will gain a great strategist and people person to help shape a successful go-to-market strategy.”

- Joe Lonsdale, CEO at 8VC and Co-Founder, Palantir

“Ali changed the dynamic with our largest customers and drove record numbers of new clients and cross sales.”

- Chris Mead, CMO, Gallagher

“Based on experience from my previous employment, I have seen how Ali’s focus on customers and go-to-market strategies has facilitated successful new product releases as well as a large increase in cross-product sales. Her astute understanding of the customer is vital in her ability to bring a deal to close. Ali’s global reach equips her with valuable understanding and awareness of diverse customers and cultures; these are vital insights as firms scale products.”

- Suneel Bakhshi, President and CEO of Mizuho International, plc.

“Sales and Sales Planning is in Ali’s DNA and her go-to-market plans allowed for several products to launch successfully. She created campaigns that were able to land important anchor clients in order to establish momentum for a successful product campaign.”

– Mike Beller, Director of Research, UStreet

“Even before we launched Affinity, Ali’s feedback was instrumental in how we positioned a successful go-to-market product launch”

- Ray Zhou, Co-Founder and Co-CEO, Affinity

“Ali helped crystallize our go-to -market product plans when we were launching our company. Her insights on how customers would use our platform was invaluable”

– Alin Bui, Co-founder and Chief Strategy Officer and Board Member, Anduin Transactions

“When building something new, product development is rarely the challenge compared to distribution, which tends to be more art than science. When it comes to the art of distribution, Ali is by all measurements a savant. When starting my business 10+ years ago, Ali saw the future path, helped chart the course and design a strategy, made incredibly important early connections, and bet her social capital on our potential. She provides strategic guidance short term, but true partnership long term. Ten years later, I'm still working closely with Ali. That says it all.”

- Blair Livingston, CEO, Street Context